The well-known VIPDating agency PV-Exklusiv (www.pv-exklusiv.de) relies on the best possible distribution of placement advertisements in top media in order to only reach high-quality singles.
There are many dating agencies. The exact number is not known - but what is certain is that these dating agencies are divided into two groups. On the one hand, there are the agencies that operate a small, very regional business and rely more on the principle of chance than on a structured marketing and search process. This is also because their options are simply not sufficient to achieve a large reach.
“This large reach, on the other hand, is the quality criterion of VIP dating agencies. Such agencies rely on the best possible distribution of placement advertisements in top-level media in order to reach the top singles that the high-quality clientele desires. A large number of advertisements in high-quality newspapers and magazines is the be-all and end-all of a good dating agency and opens up the best opportunities for singles looking for a partner, as they can reach a very large group of people: the chance to find the right partner with such an agency ", is very high, and the promise of success is also part of the strategy," emphasizes Markus Poniewas, managing director and consultant of the exclusive dating agency PV-Exklusiv (www.pv-exklusiv.from). PV-Exklusiv based in Düsseldorf and Mönchengladbach, is active throughout the German-speaking region and has been successfully bringing people of quality together for many years - for a common future.
This presence and positioning can be used to determine the size of a dating agency. Customers usually recognize small agencies because they only place a few advertisements in print media and therefore only maintain a small customer base. Of course, this extremely limits the potential circle of interested parties, lengthens the search and also leads to disappointments - because finding the really right partner in a very small group has to do with a lot of luck and chance.
VIP dating agency: reach, presence and positioning
“Reach, presence and positioning are particularly important for high-quality clientele. At certain agencies the quota of academics is up to 80 percent. These agencies also include PV-Exklusiv. Of course, that has primarily to do with such a performance. Truly professional agencies do not generate mass from television advertising, but rather class, for example from scientific journals,” says Markus Poniewas. Among the clients of PV-Exklusiv Accordingly, there are doctors, professors, lawyers, entrepreneurs, engineers, lawyers, tax consultants, architects, notaries, physicists and numerous other personalities in leading positions. These are specifically addressed in their traditional media - at a high level in which they can identify and which corresponds to their ideas.
“To achieve this, we rely exclusively on a continuous presence in top print media, high-reach online portals and academic journals. This is how we reach our sophisticated clientele. We are not aware of any other VIP dating agency with a similar reach,” points out Markus Poniewas. “Private happiness can therefore be planned just as much as success in professional life. PV-Exklusiv helps customers with this.”
By the way, says Markus Poniewas: “Interested parties can clearly recognize the nature of a dating agency from the quality of the media. Anyone who only advertises around their church tower will only place and receive offers that are very limited in terms of space. This is not a real added value for customers - because perhaps the right partner for the senior woman from Cologne lives in Berlin and the right partner for the teacher from Hamburg lives on Lake Constance. But a really high-quality partner agency will protect exactly these opportunities and position itself in such a way that these partnerships can come about.”