Access to online dating offers in Germany is increasing. But that doesn't apply to their quality, according to the dating agency PV-Exklusiv. Because that’s what personal contacts are important for.
The market for online dating offers in Germany is booming. After declining sales in 2012 and 2013 - with a historic low of minus 17 million euros compared to the previous peak of 202,8 million euros - the German online dating market has returned to growth in the last two years: sales were at the same level in 2015 at almost 200 million euros. The industry thus achieved a solid increase of almost four percent, according to the study “The Online Dating Market 2015/2016” by Singlebörsen-Vergleich.de communicates. According to the results, the number of active users has increased again - over 8,4 million users are on online dating portals every month. “The reason for this is newcomers at both ends of the age scale: more and more young and old are joining in. The number of active online daters is currently increasing by around 200.000 users every year,” it continues. “These magnitudes suggest a great market importance for online dating offers and ever-growing interest. But we actually perceive the opposite. The portals only very rarely have anything to do with quality. Anyone who is really seriously looking for a partner is often disappointed on the Internet and then turns to a qualified and discreet dating agency like us,” says Nicole Reddig, founder and managing director of the dating agency PV-Exklusiv. The company, based in Düsseldorf, is active throughout the German-speaking region and has been successfully bringing people of quality together for many years - for a shared future. “In our conversations, we hear that people looking for a partner can access many contacts online. But at the same time, the profiles are often vague, establishing contact takes a long time, and it is not uncommon for people to register on the portals to test their market value. Or they even provide untrue information, so that, firstly, false facts are advertised and secondly, security suffers as a result,” says Nicole Reddig, who is with PV-Exklusiv relies on the absolutely opposite strategy. That PV-Exklusiv-Team knows every customer personally, contacts only take place between people. “We visit each of our customers and get to know them personally. In this way, we find out his requirements and wishes and can specifically find the right partner for him among our clients. Only through personal conversation do we find out what a person wants, what their character is like, what their life circumstances are and much more. And only then can we conduct a targeted search,” says Markus Poniewas. The consultant and PV-Exklusiv-Employee has been working very successfully in dating for many years and knows what is important. “Above all, we learn important details that we can work with in personal conversations. This makes it easier for us to bring the right people together. Our success rate is therefore usually very high in a short period of time: We have a typical placement period of around three months,” emphasizes Markus Poniewas. Speaking of security: “We also create this through our personal contact. If we get to know a prospect and sense that something is wrong, we don't add the person to our file. This is how we avoid risks. We want to be discreet and serious partners. “But that won’t work if we simply set up an online portal where everyone can register and create a profile,” points out Markus Poniewas.